Find Some Suitable Online Games for Kids

With the advance of internet, online games for kids also have advanced and come a long way. Many companies create and market a wide variety of games for kids such as gun games. It has grown as a big market and millions of people make a living out of it worldwide. Starting for preschool kids to teenagers, everyone loves these. However it has been noticed that sometimes even adults are fond of these online games.

When you are selecting an online-game for your kids you should take care of some simple things. The one you are selecting should be easily understandable depending on age of your kid. The technology selected for the games makes them faster and easier to play. However, it is possible that the kids get addicted to them. So, you should plan out a routine and make them habituated to a balanced routine of daily necessary activities and the online games for kids.

Using the games makes your kid understand the basic functions of the keys on the keyboards and use of the computer systems swiftly. While choosing the game you should also take into account that there is not much of violence involved in the online game.

Excessive violence in games for kids is not at all advisable which can be seen in most of the motorcycle games. Before dispensing the game to your kid you can go through it manually and learn about it and decide how it might affect your kid’s psychology. An online-game world is a virtual world and your kid must be able to differentiate between virtual and the real world activities and correlate them.

Sometimes the online sites list the games for kids and adults together and there is no restriction for kids to access them. However, you can check it time to time what your kid is accessing when he is playing an online game. Putting good network administration software can help you to block any adult content which might affect your kid.

The iPhone and App Store, Defining New Terms

The iPhone was such a phenomenal technological tidal wave that is was named by Time magazine as the “Invention of the Year” for 2007. Even now it is easy to see the impact the device has made with all the companies coming out with their own version. Has anyone seen the Android? People surprised to see one would most likely be made fun of. For that reason what will not be found here is a description.

As with all new ideas there comes the ever-growing world of terms associated with said innovation. One new word that came with the iPhone: App.

What are Apps? This is where the fun begins. With the iPhone come the phenomena known as “Apps”, short for ‘applications’. These are software programs custom-made by a third-party for both the iPhone as well as the iPod Touch. A lot of these software devices may be quite practical, anywhere from paying bills online or to find the definition for a certain word. Then there are the fun ones, like Starblaster that includes a phaser-like weapon and something that looks much like a tricorder, as in Star Trek.

There are also Apps for many kinds of games or Apps geared toward finding out the latest on a particular celebrity. Some of these are available for free. Others are a few cents on up to a few dollars. These Apps can be acquired online through the web on a computer or directly through an iPhone by way of Apple’s iTunes through their “App Store”, appropriately enough.

Obviously, the most fun Apps are the games. With a little looking around one can find some pretty addicting games for no cost at all, like FallDown! For those games with a price tag, there’s a game called Spore Creatures where the player can create their own denizens and watch them evolve from primordial ooze and inhabit the environment for a few bucks.

Apps have become so popular there are now Apps to find Apps, like Appfinder and Chomp. These Apps help the user through what appeals to them. A few come with reviews of the Apps available. Just like what was true about the old board games is equally true about game Apps. Some may be uninspiring or just plain boring along with the truly fun ones. Either way there is a whole new take on how to occupy oneself.

Digital Marketing and Its Impact on Small Time Game and Mobile Application Developers

Stephen DiMarco has hit a very valid point in his post about how online marketing needs to start to assess some of the more qualitative side of marketing in terms of a brand rather than just Google Analytics or PPC, etc. In a world that’s primarily driven by unique page views, PPC campaign numbers, CTR rates, and other hard facts, it’s an interesting thought. As a gaming company, we offer post-marketing services which includes this marketing and it’s driven by numbers. We’ve yet to see how this affects us a brand, and Stephen’s got us thinking.

There are a whole slew of developers that are online at the App Store, but there’s an inherent problem with trusting a single developer. Many developers have delivered a product that’s a stand-alone app that is basically a flash-in-the-pan while others have consistently turned out mediocre but reliable apps. Who do you trust; the company that turns out one stellar app after a long hiatus or a developer that just needs some new direction or energy in their creative processes? There’s no real concept of a brand, there’s no Unilever or P&G for the App Store and therein lies the problem for marketers for iPhone development.

Although many people would argue that apps are products that have a repeat purchase cycle, etc, there’s yet to be a single developer that’s built a very successful brand using just their apps. People view apps like a utility and look to promote them as such. Very rarely does anyone ever hear about the developer but rather the app itself. This is a problem in an industry where the first firm to truly brand itself will gain a massive first-mover advantage. Indeed it will be difficult, but if a firm is able to do so, they’d easily take over the App Store.

The problem, to a certain extent, lies in the tools that are geared towards quantitative metrics rather than qualitative metrics. For example, Twitter following dictates whether you are a thought leader or follower, a PPC campaign shows how well SEO or ad placement is working. Yes, they do provide numbers which can help translate into potential leads, but there’s no concept of a brand.

Resultantly, firms are looking to use their marketing dollars to build a brand. For us, as game developers, there’s an added challenge. Although it may be easy to build one stellar app and continue to tweak it over time, such an effort doesn’t build a brand in the long run. At this point, firms need to realize how their marketing channels are being used besides the metrics they provide. Do you use your Twitter account to talk with customers? What type of a Twitter following do you have? Does your website show how committed you are to your vision? These questions begin to emphasize how qualitative metrics become important. It’s great having numbers, but as companies grow there’s a need to build a relationship with customers outside of the traditional client-vendor concept.

For example, in the case of gaming studios, a loyal group of customers translates into many benefits. Beta testers are easily found from your Twitter following or customers that have written great reviews for your titles. Ultimately these are the people that will promote you for free. They don’t show up in the metrics, you find them by talking to them. This is a brand building activity that many firms ignore. Again, for small startups it’s difficult to find the right people, but most of the time they’re hiding right under your radar. Yet many firms ignore the potential of these testers and continue to push out apps without sufficient testing. There’s no reason when there’s a small group of dedicated followers that you need to deliver a game without proper testing. These people will be the life line for your game as you need the critical honest feedback about gameplay, controls, graphics, user interfaces, etc. Without these people, you’d never get the proper feedback which helps develop a truly outstanding title.

Nonetheless, many firms do use these techniques but need to realize that there’s a brand to be built using these types of activities. Reward your beta-testers with promo codes for free games so that they spread the word about you, their recommendation to other gamers will go a long way in making your company stand out amongst the army of developers on the App Store. As mentioned by Stephen, there’s a need to change from the quantitative towards the qualitative side of marketing to build brands similar to IBM, Apple, or Microsoft for app development companies. Firms need to get away from the purely numerical side of marketing and start to see where they want to be in 10 years time.